Positioning
Reputo is a career exploration platform built to turn vague career aspiration into understandable action for students and early-stage explorers. It combines role-model stories, step-by-step roadmaps, book curation, and honest field insight so that “What do I want to become?” can evolve into “What should I do next?”
Problem Statement
Many students can name jobs they admire, but they do not understand what those roles actually require or where preparation should begin. Existing career content is often too abstract, too inspirational, or too shallow to guide real decisions. Reputo was planned to reduce that uncertainty by connecting aspiration, preparation order, and reality-check content in one product flow.
Core Audience
- Middle school, high school, and university students: Users who want both inspiration and actionable guidance
- Early career explorers: People interested in a role but unsure about the preparation sequence
- Parents, teachers, and mentors: Adults who need clearer material to guide younger users
Core User Flow
- Explore roles or fields: Start broad and discover which career categories feel relevant
- Study role-model journeys: Learn how real people built toward specific outcomes
- Review the roadmap: Understand what to do first, what to learn next, and how experience compounds
- Personalize the next step: Use quizzes or mentoring touchpoints to clarify an individual path
Key Features
- Role-model story library: Structured stories of notable people across industries
- Step-by-step roadmaps: Ordered preparation guidance instead of abstract advice
- Recommended reading curation: Books that help users understand a field more deeply
- Honest career insight: Balanced coverage of both rewards and tradeoffs
- Career category exploration: Technology, Business, Healthcare, Finance, Design, and more
- 1:1 mentoring: A direct bridge to working professionals
- Career quiz: A low-friction entry point for narrowing interest areas
Product Design Principles
- Turn admiration into action: The product should not stop at inspiration
- Combine aspiration with realism: Role models, roadmaps, and tradeoffs belong together
- Reduce decision anxiety through sequence: Users need an order of operations, not just options
- Make complex careers legible: Translate professional worlds into language students can use
Technology Stack
- Frontend: Next.js, React
- Styling: Tailwind CSS
- Features: Multi-language support (Korean, English, Japanese, Chinese)