Positioning
Hizine is a film tourism platform that turns on-screen scenes into real-world travel intent. It extends entertainment fandom beyond viewing by helping users discover filming locations, understand why those places matter, and evaluate whether they can be visited as part of a real trip.
Problem Statement
Fans often want to visit the places where memorable scenes were filmed, but the necessary information is fragmented and unreliable. Title context, geographic information, and travel planning resources are usually disconnected. Hizine was planned to bridge those layers so that emotional interest in a story can naturally evolve into a real-world itinerary.
Core Audience
- Film and drama fans: Users who want to find and understand real filming locations
- Story-driven travelers: People who prefer travel plans with narrative and emotional context
- Global entertainment audiences: Users who need multi-language access and map-based exploration
Core User Flow
- Enter through a title: Start from a movie or drama the user already cares about
- Understand the place: Review images, scene context, trailers, and descriptive location data
- Evaluate the route: Use maps to compare locations and think through travel feasibility
- Move toward booking: Transition from inspiration to tours, stays, and activities
Key Features
- Filming location database: Structured title-to-location information for entertainment travel
- Interactive map exploration: Location browsing with geographic context
- Multimedia storytelling: Photos, trailers, and scene descriptions enrich each place
- Travel planning bridge: Klook integration for tours, accommodations, and activities
- Editorial magazine content: Deeper articles that connect productions with destinations
- Multi-language support: Korean, English, and Japanese support for wider reach
Product Design Principles
- Convert fandom into action: Emotional attachment should be able to produce travel intent
- Keep story and geography together: Places are more meaningful when narrative context travels with them
- Minimize the gap between discovery and planning: Inspiration should not break before action
- Build trust through layered context: Maps, media, and editorial depth work together to improve accuracy and immersion
Technology Stack
- Frontend: Next.js, React (Server-Side Rendering with streaming)
- Hosting: Vercel
- Maps: Google Maps integration
- Styling: Tailwind CSS
- Analytics: Google Analytics
- Features: Responsive design, progressive enhancement