DoYouBox

What It Is

DoYouBox is a play portal of personality tests, ideal-type tournaments, mini games and lucky draws to enjoy lightly and share with friends. Its one-line definition is "take a test, share it, play". A soy-milk-carton mascot and playful copy are the brand's face, and it runs in Korean, English, Japanese, and Simplified and Traditional Chinese.

The Problem

Teens and people in their twenties keep enjoying personality tests and balance games, but most are played once and forgotten. Even good tests spread weakly beyond screenshots of the result, so they get buried quickly. A friend who receives a shared result just looks at it, with nothing to do next.

DoYouBox moved sharing from a button outside the test into play inside it. Friends react to your result, take the same test to compare with you, or guess your answers, so a single share turns into a conversation.

Who It Is For

• Teens to early twenties: people who play during breaks or on the go and compare results with friends
• The life of the group chat: people who drop a test with "let's all do this" to get a conversation going
• Brands and creators looking for sponsorship: partners who want to introduce their own test or app naturally inside play

Core Flow

1. Start right away: tests, tournaments, games and draws start instantly without signing in.
2. Get the result: after a short wait the result card opens, with three tests to try next right below it.
3. Send it to friends: when you share a result, friends react with "yes, a bit, no" or take the same test to see where you differ.
4. Guess: a friend who gets a "how well do you know me?" link guesses your answers and sends the score back.
5. Come back: the daily poll and today's mission on the home page change every day, giving a reason to return tomorrow.

Key Features

• Personality tests: choices with an example image each sit side by side, and a gut-feeling timer keeps picking light.
• Friend reactions, comparisons and guessing: get friends' reactions to your result, compare answers side by side, and test how well you know each other.
• Ideal-type tournament: a bracket where you pick one of two, side by side, until one is left.
• Mini games: puzzle and arcade games playable right on a phone.
• Draws: fortune cookies, today's card, today's mission, ladder games and a spinning wheel to draw and spin with friends. Each one says the result is just for fun.
• Study: quizzes with right answers, such as flags, mental math, sequences and binary, played like games, with related careers linking to Reputo.
• Daily poll: one question on the home page that changes every day.
• Card collection and records: result cards and game records gathered in one place.

Product Decisions

• Sharing moves inside the test: instead of making the share button bigger, the friend who receives it gets something to press. Virality comes from giving friends something to do, not from buttons.
• Sign-up never blocks play: all play is public, and accounts are used only for features such as creating a friend-reaction page.
• Choices side by side, time kept light: choices are placed left and right for an at-a-glance comparison rather than stacked. When the gut-feeling timer runs out there is no penalty or automatic pick, because an answer you did not choose must never end up in your result.
• Small numbers are not inflated: a friend-reaction ratio appears as a sentence only after three friends respond. One or two reactions are never blown up into percentages.
• Not leaning on luck: with many student users, the fortune menu was renamed "Draws", and results are written as small things to try today rather than predictions.
• No knock-offs: even when a title is trending, there are no copycat tests using its names or characters; the service makes an original in the same genre instead.

Revenue Model

There are no payments. Three slots are seen as the places money can come from.

• Sponsored tests: an ad product that adds a test or app commissioned by a brand to the catalog. Sponsorship and partnership inquiries come in through a footer button.
• Ads on result screens: result screens, where traffic gathers, are seen as candidate ad slots.
• Family links: paths from play into family services, such as the study menu leading to Reputo's career reports.

Next Hypotheses

• Which of reactions, comparisons and guessing most often leads a friend who received a share to start their own test.
• Whether the daily poll and today's mission increase next-day return visits.
• Whether students move from the study menu to Reputo, to decide whether to widen the path between play and career exploration.