Positioning
DoYouBox is a viral test platform that builds lightweight tests — psychological tests, personality quizzes, balance games — and is designed so that users share the results on messengers and social, spreading them naturally. It benchmarks the “take a test → screenshot the result → share with friends” loop popularized by Poomang, but differentiates with a soy-milk brand personality and clean, share-first result cards.
Market & problem
Psych-test and balance-game content is consumed steadily by teens and young adults, yet most of it is one-off and scattered, made by all kinds of creators. Users wander search and social looking for “a fun test,” and even good tests get buried fast because the distribution and sharing structure is weak.
DoYouBox solves this by binding test creation – result card – sharing flow into one system. The result screen itself becomes a shareable asset, creating a loop where one test ripples out to friends and group chats.
Target & personas
- Teens to early twenties — playing casually during breaks or commutes and comparing/sharing results with friends
- Group-chat and community admins — sharing tests to spark conversation (“let’s all try this”)
- Test/content creators and brands — partners who want to surface their own tests or apps as sponsored/ad placements
Value proposition
- Share-first result cards — result screens optimized for screenshot, link and messenger sharing
- Light and fast — take a test instantly without login; results in seconds
- Multilingual virality — Korean, English, Japanese and Chinese routed via
/ko/en/ja/zh, reproducing the same share loop in each language
Business model
- Ad & sponsored tests — a native-ad model that adds brand-commissioned tests and apps to the catalog
- Result-page ads — display on the high-traffic result screens
- Affiliate traffic — natural hand-offs from the test flow to related services (family included)
Tech & operations
- Multilingual routing (
/ko/en/ja/zh) with per-language content handling - On-demand image generation via the OpenAI image API when tests/results need artwork (
tools/) - Firebase-based (Auth · Firestore) with operator curation of tests and sponsored content
Roadmap
Start with a core set of psych tests and balance games, then expand by mining the formats with the highest share-conversion from data. Next, onboard sponsored tests and season/issue-tied tests to raise viral frequency.