DeepThought

What It Is

DeepThought is a mind map briefing service for people who want to get on top of a new topic quickly by reading it as one map. Each brief is a concept map that groups a topic's key points and evidence into branches, with notes and sources on every node. A map you have read can be brought into the studio as your own draft to extend, or opened as a presentation.

The Problem

Getting on top of a new topic means reading many long articles and reports, and even then the relationships between ideas rarely stick. Summaries are short but hide the structure, and mind map tools start from a blank canvas where it is hard to know what to draw.

DeepThought has you read a well-built map first. See the whole structure on one screen, then follow the notes and sources on any branch you want to dig into. After that, if you like, use the map as a starting point to draw your own thinking.

Who It Is For

• People who want to grasp a new topic quickly: people who want to see the shape of an unfamiliar industry, policy or technology at a glance
• People who read deeply by following evidence: people who want to check the notes and sources on each node as they read
• People who need to organize or explain what they read: people who want to bring in a map, add their own notes and present it to a team

Core Flow

1. Choose a brief: search the brief list by topic or start from the featured maps. No sign-in needed to read.
2. Read the map: scan the whole structure, then click nodes to read their notes and sources.
3. Bring it in and extend it: copy a map you like into your own draft and add branches from the keyboard in the studio.
4. From notes to a map: bring in notes written as headings and lists, turn them into a map, and open the same content as a presentation.
5. Publish and share: publish the finished map and share the link so others can read it and bring it into their own drafts.

Key Features

• Annotated briefs: concept maps with notes and sources on every node. Find topics by tag and search, starting with featured maps.
• Six languages: read briefs in Korean, English, Japanese, Simplified and Traditional Chinese, and Spanish.
• Studio: a keyboard-first editor where Tab creates a child node, Enter adds a sibling and Shift+Tab moves up a level.
• From notes to presentation: turn notes written as headings and lists into a map, and open the same map as a presentation.
• Bring in and publish: copy a public map into your draft, edit it and share the finished map as a link.
• File import and export: JSON and FreeMind files can be imported. Members export to JSON, FreeMind, PNG and Markdown, and convert their files between these formats.
• Map review: members can check whether a draft meets the publishing criteria. The on-screen guidance is written by hand in advance; the judging model only picks which criterion was hit.

Product Decisions

• Start from reading: the home page and menu lead with briefs. For a new topic, one well-made map is a better starting point than a blank canvas.
• Notes and sources on the nodes: a map that shows only structure leaves little behind once read. Every branch says why and where it was checked.
• Reading, making and sharing stay free: reading, editing, publishing, sharing and bringing maps in are all free. The more maps spread, the more the next person has to read.
• Charge where a map leaves the service: only features that take a map outside the service, such as file export and Markdown copy, and features that raise quality, such as map review, are opened to members.
• Users do the writing: map review does not write the map for you. It only points out what to fix; users edit the text and the map themselves.
• Drafts stay on your device: drafts in progress are kept in the browser, and only published maps are stored on the server.

Revenue Model

• Mr. Latte membership: file export, file conversion, Markdown copy in the viewer, map review and member-only map notes, plus the paid features of the other family services.

Next Hypotheses

• See whether readers of a brief share it by link, and whether an embed button gets it placed on other sites.
• See whether linking briefs to one another increases the number of maps read in one visit.
• See whether needing to export a file is the main trigger for joining the membership.